Did you get a chance to watch Super Bowl LVI?
Los Angeles Rams beat Bengals
Of course, the Los Angeles Rams pulled off a fourth quarter comeback to beat the upstart Cincinnati Bengals 23-20 and hoist their second Vince Lombardi Trophy in front of their hometown fans at the new SoFi Stadium.
But the breakout star of the playoffs, or maybe stars, because they worked in tandem, were on the losing team. Cincinnati quarterback Joe Burrow, who was a Heisman Trophy winner in college at LSU, and former LSU teammate WR Ja’Marr Chase, have dominated the playoffs on and off the field. Burrow has become the newest face of the league, after his ice-cold temperament allowed the Bengals to upset teams on the way to the Super Bowl.
So it is fitting, then, that despite the late loss in the Super Bowl, both Burrow and Chase would have benefitted off the field. That is especially true in the social media world, where both, along with wide receiver Tee Martin, used the big stage to make big jumps.
Bengals’ quarterback Joe Burrow gets the most social media attention
Burrow came away from the Super Bowl with the largest jump of any player on either team, making a 26 percent jump in followers (up 600,000) on Instagram, from 2,300,000 on February 4, 2022 to 2,900,000 on February 15 (two days after the Super Bowl). Burrow also jumped over 20 percent on Twitter (up 132,400), from 653,000 to 785,400.
Other social media jump stats
Chase was the second biggest jumper on Twitter, gaining 46,300 followers (183,000 to 229,300), although he was just fourth on Instagram. But Chase did break through the one million follower plateau on the Gram, thanks to his big game performance.
Odell Beckham Jr. gained 300,000 Instagram followers after he became a Super Bowl champion, and is by far the most followed player in the game. He now has 15.5 million followers, more than the rest of the top 10 players combined.
Against all odds Cooper Kupp shined brightly in the contest, and most notably down the stretch, to earn Super Bowl MVP honors ahead of teammate Aaron Donald.
You knew Kupp was going to gain as well, after he was honored for the second time in a week: he earned the AP NFL Offensive Player of the Year along with his Super Bowl MVP award. Kupp was third on both lists, gaining 187,000 Instagram followers and 40,400 Twitter followers.
But the increase in followers was not only for the players on the field, but also for the people that performed at Super Bowl LVI.
Country singer Mickey Guyton shines on stadium and social media too
All eyes were on the halftime show (obviously), as it was a Gen X dream to see the rappers from their 20s rocking the stage. But everybody knew those artists: what about Mickey Guyton, who sang the National Anthem before kickoff?
Well, Guyton experienced a big jump on social media as well: she had a 17.5 percent increase on Instagram (from 188K to 221K) and a nearly 4.5 percent jump on Twitter (from 176.6K to 184.3K) from February 4 to February 15.
So, the Super Bowl likes big personalities, playmakers, and winners: a story worthy of Hollywood, made in Inglewood.
Who will earn the most followers after Super Bowl LVII?
Which players are going to be the ones to make the jump on social media next year, thanks to the big game? Could it be Tom Brady in a San Francisco uniform? Maybe Kyler Murray at home in Arizona? Or will someone come out of the blue, like Burrow?
Author: Sean Miller