Revealing their entry into the market, PlayUp indicated that they’d already secured market access in multiple jurisdictions, without naming specific states. Industry expectations are that PlayUp may launch before the end of 2020 in New Jersey, Colorado, Indiana, WV, Illinois and Pennsylvania. Alos, later to join Michigan betting sites.
PlayUp introduced Dr. Laila Mintas as CEO in charge of their U.S. operations. Previously the Vice President of Sport Data Giant Sportradar, she will also play a strategic role in providing guidance to the company as it grows internationally.
PlayUp Sportsbook Review
PlayUp was formed in October 2019 and bill themselves as the only 100% Aussie-owned sports betting app. They acquired five separate Australian sports betting companies, combining them all under the PlayUp brand.
They hold complete ownership in both their wagering and gaming technology, all of which has been developed in house. Currently, the company has over 300,000 customers across Australia and New Zealand and also offers its product in India.
By simplifying their betting platform, PlayUp believes they’ve made it easier for their customers to enjoy the sports betting experience. Their slogan is all about having fun, celebrating wins and high fives all round and they encourage their customers to take the same approach.
With its Australian-based app, PlayUp has provided both sports betting and daily fantasy sports to their U.S. clientele. There’s a heavy emphasis on horse racing and regional sports such as rugby, cricket and Australian Rules football. However, PlayUp also offers wagering on the EPL, Italy’s Serie A and Spain’s La Liga. As well, there’s betting coverage of tennis, golf, the NBA, UFC and eSports.
Their app works with both iOS and Android operating systems.
PlayUp Signup Bonus & Promo Code
There are currently no bonuses and promo code offers available at PlayUp as the sportsbook app is not live in the USA. Once PlayUp bonus code is available in NJ, CO, IN, WV, PA and other states, American Gambler will inform you. Meanwhile you can check out free bets bonuses available in NJ.
By the way, due to more restrictive Australian gaming laws, PlayUp doesn’t offer a signup bonus. However, their site displays several regular promotional offers. These include a play of the day, and every Wednesday and Saturday they guarantee to pay out at the best odds on Australian horse racing. All day, every day, they guarantee players the best price of the three major TABs, or the official starting price on all Australian thoroughbred meetings, whichever is higher.
They also are promising 103% markets on Head to Head and Line bets for the NBA return to play season set to get underway later this month.
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PlayUp betting platform offers sports betting and fantasy sections in Australia. We assume that they may offer casino in the states where it is allowed, such as NJ, PA and Michigan. To be confirmed. Check out all available in NJ online casinos.