Internet gambling is accelerating into the Michigan betting market after GameAccount Network—or GAN—reaffirmed the company’s impending contribution to supply the state with its “business-to-business (B2B) Internet gambling software, services and online gaming content.”
Projections have indicated Michigan will turn over $377 million in Gross Operator Revenue across the first 12 months that internet gambling is legalised in the state. That figure is expected to grow to $836 million in its fourth year of operations, per BusinessWire.com.
It was confirmed in December 2019 that the approval of House Bill 4311 would legalise real-money online casino gaming in Michigan, as well as online sports betting. This agreement will allow the five brick-and-mortar casinos operated by the Sault Tribe of Chippewa Indians to offer these services, with GAN set to increase their foothold in the United States market with Michigan.
The report included quotes from company’s Chief Commercial Officer, Jeff Berman, who said:
“Michigan has long represented an attractive market with both Internet sports and Internet casino gaming now regulated. Our technical expertise and ‘day one’ experience in multiple U.S. Internet gambling markets will enable the Sault Tribe to capture their share of the online opportunity and we thank them for their trust in forming this relationship with GAN and our major U.S. casino operator client whose identity will be confirmed in due course. We are incredibly excited to bring real money Internet gambling to Michigan, which remains at the core of our mission, strategy and purpose in the United States.”