Rush Street Interactive, IMG Arena and the UFC have partnered to create the UFC Event Centre. Found on both of Rush Street’s online sports betting sites, PlaySugarHouse.com and BetRivers.com in New Jersey, Pennsylvania, Colorado, Indiana and Illinois, as well as their new legal and regulated online casino and sportsbook, RushBet.co in the country of Colombia, the UFC Event Centre is the gaming industry's first sports betting product created specifically for a major sports brand.
“The UFC Event Centre is the next generation of fan engagement,” Richard Schwartz, Rush Street Interactive's President said in a statement. “The UFC brand is extremely powerful and already resonates strongly with the key demographics of global sports betting consumers.
“We strongly believe this ground-breaking product will bring greater entertainment value to our players' betting experience.”
London-based IMG Arena, developer of the UFC Betting Data site, is a leading sports betting service and content hub, billed as the next generation of sports betting. IMG ARENA's clients include the ATP, UFC, the PGA TOUR, European Tour, the FA Cup and Serie A.
The promise of the app is to capture the full UFC experience by delivering more features and fastpath data points for UFC events than any betting product available previously. Data points for the complete event to include fight opens, walkouts and round start. Control clock functions (start, pause, stop). Results are immediate but unofficial.
The UFC Event Centre, which made its debut with the Oct. 24 UFC 254 fight card, is designed to immerse fans in unique and official content every second of every round.
“The UFC Event Center and its official data feed will be a game changer for how UFC fans engage with our events through sportsbooks and gaming operators,” UFC President Dana White said in a statement.
“Betting operators are also going to love this product because, unlike other sports, UFC has no off-season. The action will be non-tops for fans and sportsbooks operators.”
The UFC Event Centre delivers official data delivery in less than two seconds. It offers live betting data points including knockdowns, submissions, takedown attempts and takedowns landed. Live data is provided throughout each bout, including more than 50 positional and striking statistics.
Fighter and event details are compiled and continuously updated on the site, including UFC event and bout schedules, live event information, fighter information and rankings, featuring breakdowns of information by weight class and divisions.
Created with a mobile-first design, the UFC Event Centre offers 3D visualizations of live UFC action and live in-round betting for every UFC event globally.