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Sports Betting Connections To Big League Sports
Three of the leagues – the NHL, NBA and MLB – already have working agreements in place with major US sportsbook operations. The NFL doesn’t yet but is working to supply data to sportsbooks via a third-party entity. Where once they feared to tred, North America’s big four pro sports leagues have come to terms with sports betting and are embracing the concept as legalization sweeps across the USA.
MGM Resorts International has a multi-year agreement to serve as the official gaming partner of Major League Baseball. This all-inclusive partnership agreement combines the MLB brand with MGM Resorts and playMGM brands across league and team sponsorships, data usage in gaming, promotion across MLB-owned media platforms, and domestic and international activations at MLB events.
The NBA has agreements in place with William Hill, MGM Resorts International, the Stars Group, DraftKings and Paddy Power/FanDuel that make each entity an authorized gaming operator of the league.
These multi-year agreements allow each of the gaming companies use of the NBA’s official game data and logos across its sports betting products.
The NHL has reached agreements with Paddy Power/FanDuel, William Hill, and MGM Resorts International to become official sports betting partners of the league.
FanDuel is also the NHL’s official daily fantasy sports partner.
FanDuel also signed a partnership agreement with the New Jersey Devils that is the first sports betting agreement between the daily fantasy sports and sports betting provider and an NHL team.
Although the NFL has so far resisted signing a specific deal with a US sportsbook, the league is supplying data to Sportradar, a world leader in providing sports data and content. The agreement allows for exclusive distribution by Sportradar of real-time official play-by-play data and NGS data to sports betting operators in the U.S. and internationally where sports betting is legal and regulated.
The NFL has a DFS agreement with DraftKings and a casino partnership with Caesars Entertainment. The NFL does have an agreement with Australian sportsbook TAB to be the exclusive official wagering partner of the NFL in Australia.
The NFL has signed a multiyear partnership with data firm @sportradar. Under the agreement, Sportradar has exclusive rights to distribute official #NFL data to legal sports-betting operators in the U.S. and abroad. https://t.co/NylCNEImiR— Global Sport Matters (@GlobalSportMtrs) August 18, 2019