Lionel Messi’s Arrival: Impact on MLS Betting Markets

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Lionel Messi’s Arrival: Impact on MLS Betting Markets

Author: American Gambler Staff | Publish Date: June 23, 2023 | Last Updated: September 15, 2023

Lionel Messi's impact on MLS betting markets is still uncertain, but it will likely be significant. Messi is one of the most famous athletes in the world, and his arrival in the MLS is sure to generate a lot of interest from fans and sports bettors alike.

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The Messi Effect

There are a few reasons to believe Messi's impact on MLS betting markets could be substantial.

First, Messi is a global superstar. His arrival is sure to attract new fans to the league. This could lead to an increase in the number of people betting on MLS games.

Second, despite his advanced age of 35, Messi remains a very talented player, which will only make the league more competitive. This could lead to a higher quality of play at Inter Miami and more exciting games, which could also attract new bettors.

Lionel messi's arrival: impact on mls betting markets
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Third, Messi is a hugely marketable player. He could quickly become the new face of the MLS, bringing increased sponsorships and advertising revenue. We might start to see online sportsbooks turn their attention to MLS betting with signature promotions around Messi and Inter Miami.

Of course, it is entirely possible that Messi's impact on MLS betting markets will be relatively small. He will be playing for cellar-dwelling Inter Miami and therefore is unlikely to make much of an impact on the MLS Title race anytime soon.

However, it's more likely, given his enormous star power, that Inter Miami games will remain a spectacle even if they aren't relevant for playoff implications.

Impact on MLS Betting Markets

Here are some specific examples of how Lionel Messi's impact on MLS betting markets could be seen:

  • The number of bets placed on MLS games could increase significantly.
  • The MLS could become a more popular league to bet on among casual and professional bettors alike.
  • Sportsbooks may feature MLS odds more prominently with special promotions around Messi

It is still too early to say for sure how Messi's impact on betting markets will play out. However, it seems safe to say that his arrival will be felt moving forward.

American Gambler Staff