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Fanatics Sportsbook is Now Live to Customers in These States
Fanatics entered the sports betting marketplace early in 2023, opening their first retail sportsbook in Maryland in January before launching their mobile sportsbook in May.
In the short-term future, this might include Kentucky – where Fanatics was one of a handful of platforms to receive a mobile sports betting service provider license for the state’s sports betting launch in September. Keep an eye on the latest Kentucky sports betting promos to see if Fanatics makes the cut.
Fanatics Sportsbook is Ready to Roll
The platform was put together under the supervision of Matt King, a former FanDuel executive who was hired as the CEO of Fanatics’ Betting & Gaming Division back in 2021.
Beyond the mobile sportsbook marketplace, however, Fanatics is looking to grow their brand with a signature retail sportsbook experience. They opened their first location at FedEx field – home of the Washington Commanders – in January, and have since added the Columbus Blue Jackets and Cleveland Guardians to their list of partners.
In late June 2023, Fanatics moved to expedite the spread of their sportsbook with a $225-million deal with PointsBet, securing all of the latter platform’s U.S. assets. The deal figures to give Fanatics Sportsbook easier access to 14 markets where PointsBet already ran sports betting operations.
Fanatics Rewards: A Gamechanger?
Something Fanatics has already drawn wide praise for is their unique FanCash rewards system. Players who bet with the platform will earn FanCash with each bet they make, which can be redeemed for merchandise and apparel at the Fanatics online store.
It’s a reward system that suits the longtime sports merchandise and apparel giant, and gives them a distinct draw that their competitors at other betting sites simply can’t match.
Rewards programs aren’t a new invention among mobile sportsbooks, but Fanatics offers reward points that players can easily track, build up within a reasonable amount of bets, and convert into prizes they actually want.
Just the Beginning
With their acquisition of PointsBet U.S. handled, the road has been paved for Fanatics to expand their sportsbook into 14 additional states where the Australian betting platform holds licenses. These states include:
- New Jersey
- New York
- West Virginia
While launch dates for Fanatics Sportsbook in any of these states have yet to be announced, Fanatics CEO Michael Rubin has been publicly bullish on the expansion he anticipates for the platform.
The arrival of Fanatics Sportsbook in these states – and others that have moved to legalize sports betting in recent years – is a question of ‘when’, not ‘if’.