Sports Betting Launches in Kentucky This Week – What to Know

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Sports Betting Launches in Kentucky This Week – What to Know

Author: Erik Gibbs | Publish Date: September 25, 2023 | Last Updated: September 25, 2023

Legal sports betting is set to finally launch in Kentucky after legislation was passed earlier this year. Residents can begin legally placing online sports bets starting Thursday, September 28, just in time for Week 4 of the NFL regular season. We are breaking down some of the best Kentucky sports betting promos for new users.

Sports betting launches in kentucky this week - what to know

Kentucky Sports Betting: The Latest

Kentucky became the 35th state to offer legal sports betting when it launched on September 7, with Gov. Beshear placing the state’s first legal sports wager at 10 AM from Churchill Downs in Louisville. Customers can visit any of the numerous horse racing venues in the state to place in-person sports bets until mobile betting goes live on September 28.

Seven retail sportsbooks are in operation, with one more Kentucky betting apps to be launched soon. However, Kentucky bettors are prohibited from wagering on horse racing, dog racing, pickleball and futures bets involving awards shows. Also banned are markets focusing on sports injuries, replays and disciplinary actions. 

The Top Betting Offers in KY


DraftKings will likely be one of the most popular online sportsbooks in Kentucky. New players can use a DraftKings Kentucky promo code and receive a welcome offer of $200 in bonus bets with just a $5 initial wager, whether or not the first bet wins or loses.

Sports betting launches in kentucky this week - what to know


The FanDuel mobile app is considered by many to be the best in the market. Players who sign up early in Kentucky can receive a $100 no-deposit bonus just for opening an account and verifying their identity. The $100 bonus will be added to new accounts when FanDuel goes live. Once the platform is launched, players can also claim a FanDuel Kentucky promo code after launch and place their first bet of $5 and get an instant $200 more in Bonus Bets.


Another top sportsbook to go live is BetMGM, which offers Kentucky players up to $1,500 in Bonus Bets if the player’s first wager loses. Use our BetMGM Kentucky bonus code AMERICANGAMBLER to claim this offer.

How to Place a Bet on Launch Day

Bettors looking to place wagers on the first day of mobile sports betting will have seven operators to choose from: BetMGM, FanDuel, Caesars, Bet365, DraftKings, Fanatics and Circa Sports. ESPN Bet plans to go live sometime during the NFL season, with no firm launch date set.

New users can open an account online or through their preferred sportsbook’s mobile app in a few minutes. After making an initial deposit, players can claim any available bonuses by meeting the sportsbook's qualifying requirements.

To place a wager, bettors must choose a specific sports market, like the NFL or MLB, and put their stake on any betting market for their favorite matchups. Players can withdraw winnings using any of the convenient banking methods each operator provides.

Erik Gibbs

Erik is a dynamic and seasoned journalist with a passion for all things sports and sports betting. With a career spanning over two decades, he has become a prominent figure in the world of sports journalism, admired for his insightful analysis and engaging storytelling.