The integration of television and sports betting is being shaped right now, with another deal to bring the two genres together.
Wednesday, DISH Network and the DraftKings app sports book announced a deal to connect the two services, to make it easier for bettors to wager on, then watch, events though their internet connected devices.
If you have a Hopper receiver through the DISH Network, you will be able to view betting odds and Daily Fantasy Sports contests on the DraftKings site. If you want to place a wager on a certain contest, you will then receive a text message to complete the bet on their mobile device.
When the app launches, the first three sports that will be featured will be on NCAA Basketball, NHL, and NBA games.
“The integration with DraftKings is an exciting enhancement for our customers and a great addition to the growing DISH TV Hopper platform — a one-stop entertainment hub,” Brian Neylon, Group President, DISH TV, said. “We’re thrilled to work with DraftKings to amplify the sports-fan experience, and extend the DraftKings footprint across our unique suite of services, including SLING TV and Boost Mobile, with potential applications across our 5G wireless buildout in the future.”
DISH TV customers with an internet-connected Hopper family receiver will be able to access the DraftKings app to view betting odds and fantasy contests. They can initiate bets or contest entries with DraftKings directly from their TV, then set recordings and watch the live sports that correspond with those bets or fantasy teams.
Once a bet or fantasy contest entry is initiated, customers will be prompted via text message through DraftKings-created technology to complete the transaction within the DraftKings app on their mobile device. Once launched, DISH TV customers can initiate bets for NCAA basketball, NBA, and NHL from the app via Hopper, with additional features to come.
“Our deal with DISH TV and the technology behind it immerses customers within a next-generation viewership experience and reaches these fanbases in a completely new way,” Paul Liberman, president of product and technology and co-founder at DraftKings, said. “This is a unique opportunity for fans to watch games and engage with our real-money products while the technology also allows for further innovation ahead.”