Sponsor names on the side of race cars is certainly nothing new to the industry, but the step BetMGM and Richard Childress Racing are taking is completely changing the game.
BetMGM and RCR have agreed to a multi-faceted partnership. BetMGM will collaborate with the iconic NASCAR team on a variety of marketing and activation assets, including primary sponsorship for select races during the 2021 NASCAR Cup Series, and the designation as the Official Sports Betting Operator of Richard Childress Racing. This marks the first partnership between a NASCAR team and sports betting operator.
“BetMGM is at the forefront of the sports betting and online gaming industry and Richard Childress Racing can certainly relate to their pioneering vision,” said Richard Childress, Chairman and CEO of Richard Childress Racing. “This innovative relationship will provide opportunities to collaborate in new and groundbreaking ways.”
BetMGM’s agreement with RCR kicks off this month at Daytona International Speedway with an associate partnership on RCR’s No. 3 Chevrolet driven by Austin Dillon, as well as the No. 8 Chevrolet driven by Tyler Reddick.
“Richard Childress Racing is one of the most respected and formidable teams in motorsports,” said Matt Prevost, BetMGM’s Chief Revenue Officer. “Together we will develop compelling marketing opportunities and activations that introduce the BetMGM sports betting brand to NASCAR fans worldwide.”
Incorporated in 1969, RCR has celebrated over 50 years of racing and earned more than 200 victories and 16 championships, including six in the NASCAR Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the NASCAR Cup Series, NASCAR Xfinity Series and NASCAR Truck Series and is a three-time winner of the Daytona 500 (1998, 2007, 2018).
BetMGM will collaborate with NASCAR in order to create and promote engaging sports betting experiences. This will include introducing in-race betting options for racing fans across the United States.
BetMGM & NASCAR Betting Bonus Offer