The DraftKings casino app is all grown up and ready to move out and go it alone. The daily fantasy sports and sportsbook giant, a huge player in the legal U.S. online gaming industry, announced that it was ready to launch a standalone casino app in the state of New Jersey.
Previously, the DraftKings Casino was embedded within the DraftKings sportsbook app. It’s operated that way since its launch in the Garden State in 2018.
The new app includes built-to-scale games as well as a customizable user interface. By leveraging its in-house technology DraftKings was able to develop its casino app and create a more holistic product suite and dynamic gaming experience. The app will feature new games only found on DraftKings, plus revamped classics, including blackjack and roulette. An in-house study indicated that 70% of DraftKings customers were likely to first place a wager on one of DraftKings own brand of casino games prior to branching out to try their luck with some of the games created by other developers.
BREAKING: Today, DraftKings has launched its first standalone perennial product that operates year-round, irrespective of annual sports schedules. DraftKings Casino is now available for download via iOS in New Jersey. Full release here: https://t.co/pDdKMi135o pic.twitter.com/udSlc2z3Tl— DraftKingsNews (@DraftKingsNews) June 23, 2020
Along with popular slot and table games native to the DraftKings Casino, the new app will also offer games from third-party providers such as International Gaming Technology, Slingo and Scientific Games. Customers in New Jersey who play on the DraftKings Casino will also have access to the custom DraftKings Live Studio which is in operation 24/7.
DraftKings was among the first bookmakers to launch an online sportsbook in New Jersey. Though they are using New Jersey as a starting point for their standalone online casino, DraftKings is prepared to unveil its casino product in additional states where regulations allow.
“Following our debut in the Garden State, we look forward to continued innovation, nationwide expansion where regulations allow, and to further positioning DraftKings as an all-inclusive gaming and entertainment experience,” Jason March, DraftKings’ Vice President of Gaming said in a statement.
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