Despite pandemic, New Jersey bettors wagered more money in September than same time last year

When looking at the Total Gaming Revenue Results for New Jersey in September of 2020, the various sports books and casinos around the state must have felt like Louis Winthorpe and Billy Ray Valentine from the final scene in Trading Places.

Despite everything that has happened in this crazy year, and the forecasts of doom and gloom, the Total Gaming Revenue for September 2020 was $323.3 million, up 6.6% from last September ($305.5 million). 

Total Gaming includes: Slot Machine Win, Table Game Win, Casino Win, Peer-to-Peer, Other Interactive Games, Internet Gaming Win, and Sports Wagering Revenue.

Sports Betting Record

Sports Wagering Revenue (NJ) was up 19% from September of 2019, at $45.1 million compared to $37.9 million. It is also up 17% for the year to date, even with the COVID-19 pandemic, at $223.1 million from $190.5 million, which is remarkable considering many of the American sports were shuttered from mid-March until late-July. But European soccer has picked up the slack among bettors, and now that the NFL and other sports were all in action in September, it led to a perfect storm for New Jersey.

We at believe this is just the tip of the iceberg. With the return of sports after the shutdown over the spring and summer, it is apparent that bettors in New Jersey, and probably just outside the state in some surrounding areas without legalized sports betting yet, have taken advantage of all the apps available to place wagers on events.

One of the keys has been the constant sports that were available in September. You had the start of the NFL season, the middle of the MLB campaign, and the end of the NHL and NBA restarts. European soccer has emerged from this as a big winner for gamblers, with the games on almost daily, Another key has been the NCAA college football games, and the NFL ones, that have been on TV on unusual nights. Already, the NFL has seen games moved to different nights, and it has been a boom to sports betting.

It will be interesting, though, to see how this keeps up over the next couple months with the NHL and NBA seasons realistically not starting until January. But with these numbers, you would have to think New York, and really the rest of the states around the country that have yet to legalize sports betting, must be pretty jealous that they are not reaping the vast rewards that New Jersey has been able to get.

Internet Gaming exploded

In September of 2019, online gaming brought in just over $41 million, and $339 million for the year. In September of 2020, online gaming brought the casinos and apps in $87.6 million (an staggering 113% increase from last year), while the year-to-date number is $685.6 million (102.2% increase). Those are some serious numbers.

While, of course, the number is down from last year overall (thanks to the COVID-19 shutdown of brick and mortar plus the slowing of sports), casinos were still raking in the money in September. The Borgata led the way with $64 million in revenue, with the Golden Nugget ($37.6 million), Hard Rock ($35.8 million), Ocean Casino ($29.6 million), and Tropicana ($26.1) all in the top five.

However, it was Resorts Digital (BetMGM) that won the sports wagering race ($4.8 million) over Borgata ($4.1 million) last month. Overall, the monthly on-site (retail) sports wagering handle for September was $69.9 million, while the online sports wagering handle was $678.7 million, for a total of $748.6 million handled.

New Jersey betting patterns

Parlays have been by far the most profitable for bettors this year: so far, they have won $148 million of $644 million wagered, for a win percentage of 23%.

Other (soccer, darts, rugby, motor sports, etc.) is next at $88.6 of $1.18 billion (BILLION), good for 7.6%.

Basketball is third at $45 million in winnings on $773.6 million bet (5.9%), baseball is fourth with $20 million in winnings on $339 million bets, with football last (for now) at $10.9 million on $320.7 wagered, although that will obviously be either first or second after the season.


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